Online gambling is always in motion and the wheels are never fixed. Trends come and go but there are some key factors which are always relevant and important.
User experience is one of these. For mobile casino players particularly, the user experience is key.
In this article, we will take a look at some of the most important elements related to user experience: mobile casino design and payment methods.
Mobile User Experience
User experience is one of the most important elements of any online casino’s operations. Of course, the games and the bonuses and promotions are important but if the user experience isn’t up to scratch, players are very likely to look elsewhere.
Mobile Design and Function
Let’s be honest, for most of us, when we browse a site on our mobiles which doesn’t function well and is difficult to navigate, we tend to click off and avoid it.
In the modern-day, most of us expect the mobile site of a company to at least be functional.
- 52% of users said that a bad mobile experience made them less likely to engage with the company
- 48% of users say they feel frustrated when they browse sites which are badly designed for mobiles
- Mobile users are five times more likely to leave a site if it isn’t optimised for mobile
What this tells us is that a user-friendly mobile experience is mightily important for any online casino.
The stats show that many players are very likely to look for other online casinos if the site isn’t optimised for mobile use, regardless of the actual content at the casino.
What we are basically talking about here is responsive design. A responsive site is one which is optimised on whatever devise you access the site on.
More people than ever are using mobile casinos, making it is absolutely key for online casinos to be optimised for mobile use.
If an online casino doesn’t offer at least a functional mobile casino, there is simply no chance of it competing in the online gambling marketplace.
What’s more, mobile responsive sites are favoured by search engines.
Google introduced mobile-first indexing fairly recently. This means that Google indexes and ranks websites based primarily on the mobile version of the site.
If a site doesn’t function well on mobile devices, it will not rank high in search engines, regardless of what the desktop/laptop site looks like.
Easier Payment Systems
But the user experience is not just about the design and function of the site.
The payment methods and systems available to players is a key area, and one which players invariably take into consideration.
According to many experts, easy payment systems will be crucial for the user experience going forward.
Simple and easy payment systems and methods are key to any mobile casino operator. With such fierce competition in the marketplace, a complicated payment system is a recipe for disaster.
Any modern online casino needs easy payment systems, ones which enable players to make deposits quickly and simply with minimal fuss.
What Are the Easiest Payment Systems for Players?
The main thing which turns off customers when it comes to paying is lengthy forms and boxes which need to be filled in. For online casino players particularly, simplicity is king.
It is not an exaggeration to say that easy payment systems are absolutely essential to modern online casinos.
There are some payment methods which provide online casino players with the simplest of payments including:
- PayPal/Skrill/Neteller. E-wallet transactions require a simple log-in to the account and then confirmation of the payment
- Trustly/Sofort. Banking systems such as Trustly and Sofort act as intermediaries between the player’s bank and the casino, processing the transaction as quickly as possible
- Zimpler. A system which processes payments by entering a phone number and confirming the transaction
- Boku/paybyphone methods. With this method, players simply need to enter their phone number and confirm the deposit to make a transaction of up to £30 through their phone bill/credit
Card payments are the most popular form of depositing, but the initial first deposit requires players to fill in quite a few details to make the payment.
Best Online Casinos for User Experience and Payment Systems
So, with all that being said, we’d like to introduce you to three mobile casinos which provide players with a truly fantastic user experience.
This is an online casino powered by Nektan which provides players with a mobile casino experience of the highest order.
Kerching provides players with everything they could wish for at a mobile casino with a plethora of top-quality games from leading developers such as NetEnt, Yggdrasil and Microgaming covering slots, jackpots, classic casino table games and live casino games.
Casumo is an online casino, which delivers originality and novelty. This is a great casino for those who like things quirky and a little different.
With a unique loyalty program and countless quality games to choose from, Casumo delivers a memorable mobile casino experience.
Casumo players can deposit with e-wallets and via the pay by phone method too.
Pots of Luck
This is another casino is powered Nektan and provides players with a very user-friendly experience. The mobile casino is clean and simple to operate, offering effortless navigation.
User Experience is King
If there is one thing to draw from this blog post, it is that the user experience is absolutely key.
Mobile casino design and the payment systems are two factors which are of utmost importance to any mobile casino.
The figures show that mobile casino usage is increasing inexorably, and the race is on for operators to provide the best mobile casino experience to players.
Here at MobileSlotSites, we help you to come to an informed decision about online casinos with our expert mobile casino reviews, so be sure to have a browse through to find the best mobile casinos for user friendliness.